BayCare Health System
Search Experience
Search is the first step for many prospective patients seeking care. BayCare aimed to deliver an optimal, modernized search experience comparable to retailers such as Best Buy, Amazon, and other standout performers. Tools such as Coveo worked as the mechanism for delivering top quality search results.
PROJECT GOAL
Provide a mobile, tablet, and desktop-friendly search experience that connects BayCare prospective and existing patients to physicians, locations, classes and events, and additional content.
ROLE
My role was researcher and designer, considering everything from the presentation of the filters and facet groups, search results, and unifying the overall search experience..
The "before" of Find a Doctor on BayCare.org was limited to buttons that did not highlight the variety of filters we featured. Users were unsure of where to click.
The target areas of improvement included:
Accessibility
Ease of use (increase completion rate)
Modernize UI to align with search standards cross-industry
The Original Design
Enhanced search capabilities
The final design result for Find a Doctor, features physician profile cards and configurable filters/facet groups.
The search refreshes at a higher rate and suggests results based on location and critical relevancy information.
Patients were able to more quickly find results and navigate to scheduling.
Contact me to request my portfolio to learn more about the project process.