My name is Amanda Starling, and I’m a product expert. I'm fascinated by how people engage with experiences and use technology to solve their problems. I study the needs of people leveraging user experience design methodologies to make a positive impact in healthcare technology and digital innovation.

As both a design and storytelling geek, I work to understand people, what motivates them, and how I can solve the challenges they face with innovative technologies. From inspiration found in everyday mobile applications to among the stories set in a galaxy far, far away, I aim to provide both meaningful and delightful solutions to consumers everywhere. This is the core of how I became a user experience designer and product strategist.

I'm a full stack User Experience Designer who prioritizes the holistic human-centered design and in turn, journey. I leverage all steps and tools from Discovery and Framing and Design Sprint methodologies to provide a "custom sneaker" experience for different stakeholders and projects. My primary focus in any project is user research and voice of the customer engagement to drive the key interactions and deliverable experiences for users. I capture critical measures of success for any experience to measure outcomes and drive iterative innovation forward. My highest goal is to deliver an outcome the drives satisfaction from the people who use a solution and the business that enables it.

My professional background is varied, including healthcare, cybersecurity, entertainment, digital marketing and products, media and journalism, web game play, and additional emerging markets. I'm currently applying my skills in Digital Ventures at Moffitt Cancer Center and Research Institute.

For UX, I do it all: UX Design, Visual Design, Product Strategy, and User Research. I’ve worked in tech since 2015 and have specialized in user experience design since 2018. As a digital product designer, some products I’ve developed include user behavior monitoring for cybersecurity tools, search for doctors and clinical providers, web design for creatives, and more.

Stepping into the world of innovation, I’ve conducted critical engagements and research that support the due diligence and incubation of intellectual properties and partnerships, as well as ideas to spin up new companies. Additionally, I’ve contributed to an accelerator team with efforts to educate on and select start-up companies to mentor. I’ve also designed workshops to help advocate for collaborative, multi-organizational projects that enable solutions in the fight against cancer throughout CancerX.

When I’m not designing, I’m usually reading my way through my never-ending books and comics pile, spending time with family or friends, exploring local art and music, or trying to set a new record for how many times I’ve rode Star Tours in a row at Disney’s Hollywood Studios (current record: 7).

Thank you for taking the time to get to know me - please reach out with any questions or if you’d just like to connect!