Amanda Starling is a User Experience Designer based in St. Petersburg, Florida.

Portrait of a young woman, Amanda Starling

My name is Amanda Starling, and I’m a user experience designer. I'm fascinated by how people engage with experiences and use technology to solve their problems. I study the needs of people leveraging user experience design methodologies to make a positive impact in healthcare and digital innovation.

As both a design and storytelling geek, I work to understand people, what motivates them, and how I can solve the challenges they face with innovative technologies. From inspiration found in everyday mobile applications to among the stories set in a galaxy far, far away, I aim to provide both meaningful and delightful solutions to consumers everywhere. This is the core of how I became a user experience designer.

I'm a full stack User Experience Designer who prioritizes the holistic human-centered design and in turn, journey. I leverage all steps and tools from Discovery and Framing and Design Sprint methodologies to provide a "custom sneaker" experience for different stakeholders and projects. My primary focus in any project is user research and voice of the customer engagement to drive the key interactions and deliverable experiences for users. My highest goal is to deliver an outcome the drives satisfaction from the people who use a solution and the business that enables it.

My professional background is varied, including healthcare, cybersecurity, entertainment, digital marketing and products, media and journalism, web game play, and additional emerging markets. For UX, I do it all: UX Design, Visual Design, and User Research. I’ve worked in tech since 2015 and have specialized in user experience design since 2018. As a digital product designer, some products I’ve developed include user behavior monitoring for cybersecurity tools, search for doctors and clinical providers, web design for creatives, and more. I'm currently applying my skills in Digital Innovation at Moffitt Cancer Center and Research Institute.

My passion is to create iterative products that provide solutions for a diverse user base. I aspire to create solutions across a variety of industries while bringing inclusivity-minded approaches and patterns to each project. Growth, learning, and the ability to make an impact are my aspirations when I take on a project or a new role.

When I’m not designing, I’m usually reading my way through my never-ending books and comics pile, spending time with family or friends, exploring local art and music, or trying to set a new record for how many times I’ve rode Star Tours in a row at Disney’s Hollywood Studios (current record: 7).

Thank you for taking the time to get to know me - please reach out with any questions or if you’d just like to connect!

Skills

  • User Experience Strategy

    Stakeholder Relationships

    Needs Analysis & Definition

    UX Research

    Business Case Assessment

    Roadmaps

    Personas Development

    Design Sprints

    Workshop & Stakeholder Facilitation

    Product Requirements

    Agile Methodologies

    SCRUM

  • User Experience Research

    Ethnographic Research

    Data Analysis

    Metrics Definition

    Stakeholder & User Interviews

    Surveys

    Usability Studies

    A/B Testing

    Focus Groups

    Diary Studies

    Empathy Mapping

    Card Sorting

    Usage Analytics Review

  • User Experience Design

    User Journey Mapping

    Site Mapping

    Process Mapping

    Workflow Capture

    Storyboarding

    Prototyping

    Interaction Design

    Information Architecture

  • User Interface Design

    Visual Design

    Wireframes

    UX Sketching

    Accessible Design

    Mobile Application Design

    Web Design

    User Interface Design

  • User Experience Training

    Skills Training Sessions

    Fundamentals Presentations

    UX Community Training & Workshops

    Knowledge Article Creation

    Business Case Socialization

Tools & Technologies

  • Ideation Workshop Tools

    Figjam

    Miro

    Mural

    UX Pressia

    Visio

    LucidChart

  • Design Tools

    Figma

    Invision

    Sketch

    Zeplin

    Adobe XD

    Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.)

    Balsamiq

  • Research & Analytics

    UserTesting.com

    Google Analytics

    Site Improve

    Pendo

    Crazy Egg

    Optimizely

    Sitecore

Contact us.

a.starling92@gmail.com

(727) 804-8436